Nate Diaz has always been a cult hero within MMA - polarising, controversial and entertaining.
But after recording by far the biggest win of his career over Conor McGregor at UFC 196 the Stockton native plunged himself in to superstardom.
In one of the most watched events of all time Diaz defeated the promotion's most valuable asset and biggest draw (potentially of all time).
This life-changing victory has put a target on his back and he has essentially stolen some of McGregor's momentum.
Now the fight that every fighter who is signed with the UFC in the lightweight or welterweight division wants is Nate Diaz. He has gone from being the 'money fight' to the 'big money fight'.
Even Rafael Dos Anjos, who missed his his payday with "The Notorious", is calling out Diaz.
It is not often that you see a champion calling out a challenger - the man who used to be known as 'Nick's little brother' is now commanding the attention UFC champions.
He will also undoubtedly be on the radar of the welterweight title-holder Robbie Lawler. Indeed that is a fight that has been talked about in the wake of UFC 196.
The phrase 'golden ticket' was formerly reserved for a certain Irishman - not anymore.
Diaz received $500,000 on March 5th which was by far the biggest payday of his lengthy career. We can expect the numbers to keep on rising next time round.